With the rise in the use of smart phones increasing day in and day out there are numerous apps that are being used by people for various purposes. Most of the software development companies have a full-fledged team of developers to work on the new demands of the industry.

Due to the rise in the expectation of the consumers, developers search for a method in which minimal effort can help them to develop apps that can be used on all the mobile platforms. The solution to this is using the cross platform mobile application development. The cross platform app development methodology helps to serve the needs of a large fan basis thereby targeting Andriod and iOS fans.

The prime goal of the cross platform mantra is to cater as many consumers as possible. The cross platform application development technique has the following advantages:

Greater Reach
The cross platform technique helps to reach a large number of people meaning all the different mobile operating systems. With comparatively less efforts for all the different mobile environments the company can earn a lot of money.  It is obvious that the more platforms that a company covers, the more people will it be able target. When an app is available on all the leading platforms, the development company shall have an added advantage of covering a greater market potential.

Easy Marketing
When there is a larger fan base, the cross platform development company’s marketing team does not have to spend a lot of efforts in the promotion of the app. The need to create niche messages is not there. The development company has the liberty of marketing the application on different media and using generalized messages for the crowd.

One Instead of Many
When releasing an update, it becomes very easy to do so as changes have to made at a single place only. The updates would be released at the same time for all the different platforms. There also no need of different team to handle the apps a single team can handle this using the cross platform approach.

Uniform Look and Feel
The overall design and feel of the apps for all the platforms is uniform as there is a single block of code that is executing for all the different platforms. When the same app is developed independently on different platforms, it is difficult to maintain a sync between the different developers but this situation does not arise when cross platform app development is used.

Reduced Development and maintenance Costs
When cross platform development is used, there is reduced development cost when making apps for multiple platforms. Along with development, the maintenance costs are also reduced as there is a single code base. There is no need to have bug tracking for n number of codebases, and also no need to maintain a larger staff to support each platform.

The next major change that the mobile industry is going to observe is moving towards the cross platform development. If they do not adopt this, they shall not be maintaining the pace with the competitors.

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Appcelerator's Titanium is a particularly efficient open source development platform which helps create native mobile applications for diverse platforms.

Titanium has strengthened its credentials using the latest web technologies, such as JavaScript, HTML5 and CSS3. The Titanium Mobile SDK is a prominent cross-platform mobile development solution which is being used by a plethora of mobile developers.

One can deploy apps of similar nature on multiple platforms with a single code base along with single logic and most importantly, single investment. The Titanium Mobile SDK has always been useful for several mobile app development companies and many have found it to be beneficial for meeting their needs. Here are some of the pros of Titanium development services.

  • Rapid prototyping:  Appcelerator's Titanium helps in actually revving up the entire app development process.  It has a flexible way in terms of coding and tasks can be completed in a trice. The choice does not matter here: whether it be native or cross-platform toolkits, one can always use Titanium for making a prototype for assessing the user interaction related to the UI due to its features suited for rapid development.

  • Web-oriented: Titanium is helpful if it is connected to a web service since any app in question will mostly be in relation to web technologies. One saves a lot of overheads in this manner and also can elaborate on the information remotely. The use of JSON for data transfer is one such example. JSON stands for JavaScript Object Notation which refers to the encoding of JavaScript-like objects. Since Titanium is pure JavaScript API, one can assign the data received from the network to local variables without having o parse, extract or even convert data.

  • JavaScript: Now here is a language which is known by many of the developers especially those who have a background in web development and then transitioned to mobile app development. Titanium thus reflects a distinct characteristic of prototype-based scripting with a sound structure and immense flexibility in options.

  • Cross-platform: Titanium does not automatically guarantee that the developer can write once, and then run the app on iOS and Android.  It is very important to first base the app development process to one of the two platforms before the implementation of important measures to the get the app to run on other mobile platforms. The benefits are obvious – since a developer does not have to be confused of having to learn two different languages and one can incorporate high level code reusability.

  • Growing community: Appcelerator offers a very huge community of more than 200,000 developers who are experienced and experts in cross-platform development. The tool has been used to build more than 35,000 apps. There is an open marketplace wherein you can buy, sell and share templates and design elements which could be of use for future needs. There are various extensions which are offered for web services while it has also attracted huge funds for its development. Appcelerator also acquired Cocoafish recently to boost it cloud services network along with specific functionalities in its platform. It is expected that the company will do better in the coming days too.

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Appcelerator Titanium has repeatedly proved to be an efficient cross platform toolkit. Mobile development companies increasingly prefer Titanium for cross platform development.

Titanium is a fantastic cross-platform development technology which also supports web content developed with Adobe Flash and Microsoft Silverlight. It is compatible with Ajax too and the applications can be run on Windows operating system along with MacOS, Linux and mobile devices.

Titanium API compiles JavaScript code to create table views and other UI controls including split views and popovers. Titanium developers can test their apps, package them and distribute them to various app stores of diverse mobile platforms.

Here are some of the salient features:

  • Open source software, available for free
  • App development with native UI Components including menus and dialog boxes
  • Support for Ajax and JScript framework
  • Support for iPad’s native features
  • No need for knowledge about Objective-C or Cocoa
  • Build rich mobile apps for both iPhone and Android
  • Support for nearly all types of web technologies
  • Available under Apache 2 Public License
  • Support for more scripting languages
  • Support for device specific functionality and specific media codes
  • App development related to geolocation, accelerometer and maps

Most mobile development companies have now started including Appcelerator titanium mobile solutions in their arsenal for providing efficient ideas related to diverse mobile platforms. As a developer, one can build a plethora of Android as well as iPhone apps thus saving time. One can use the deadly combination of latest industry standard technologies and best practices for mobile application development.

Titanium apps can be developed across web interfaces and mobile devices for business data support. One can even integrate social media features for online community development with support for real-time updates on Twitter and Facebook. This helps the users who are increasingly going social nowadays to update their status on the go through their favorite apps. One can create custom third party APIs for auction and e-commerce stores. The most popular sites are e-Bay, Microsoft Windows Azure, Yahoo! Store, and so on.

Various Appcelerator Titanium development companies are eager to offer cost-effective services to their clients. Most offshore development companies opt for cross platform mobile application development since app development becomes easier and less tedious than specific native mobile platform- based app development. Titanium offers the ability to create Android games which are built on modern 3D graphics while some of the developers are skilled enough to develop casual games, augmented reality applications and tailored enterprise apps for businesses.

The various categories and domains for which companies offer app development services include corporate, retail segment, telecommunication, manufacturing, games, travel, utilities, and ecommerce. For efficient delivery of services, Titanium developers opt for a seamless and sensible mobile strategy of development and testing along with direct porting of applications to different mobile platforms including iPhone and Android. Titanium developers are known to create a wide range of native applications which are user-friendly, simple, interactive, and interesting enough for users.

Many iPhone and Android games developed using Appcelerator Titanium are popular since they contain advanced 3D graphics and modern application design which are in flow with the latest technologies. These developers are also adept in developing apps for Blackberry and Windows Phone platforms.

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Web-based application frameworks include a set of tools which help in building native or native-like mobile apps. PhoneGap and Appcelerator Titanium are the most popular ones.

PhoneGap

PhoneGap was developed by Nitobi Software and it quickly became very popular because of its usefulness. It helps in building apps in HTML and JavaScript and makes the best use of iPhone/iPod touch features too along with features of many other mobile platforms including Android, Palm, Symbian and even the Blackberry OS. This is what a mobile developer would need to create apps easily, isn’t it?

PhoneGap projects require the installed SDKs for building the applications and the coding is done through Xcode. PhoneGap then renders files during the building process inside a native WebView Objective-C or Java. Access is provided to native features including the contacts list and the Accelerometer and even the camera functions and list notifications through its API.

The actual interface uses HTML and CSS which gives an altogether different look to the interface elements including buttons and the performance will differ from that of the native elements.

PhoneGap app is basically a web app which is encapsulated by WebView. It is rendered by HTML, CSS and JavaScript in mobiles and . It currently supports development for the iPhone, Google Android, Symbian OS, BlackBerry and Palm operating systems.

Appcelerator Titanium

Appcelerator Titanium is alike PhoneGap, to develop apps for the mobile operating systems with the help of HTML, CSS and JavaScript. It resembles J2ME Polish which is actually a library for Java Development for creating native UI elements. Titanium is good at providing a binding layer that maps JavaScript function calls to APIs which are available natively. Here are some of the main differences between Appcelerator Titanium and PhoneGap:

Compared to PhoneGap, Titanium can convert the code into native application code. The app code is being interpreted and written in JS. It runs during runtime through bridge layer too.

Titanium now supports only Javascript and no support has been extended to HTML and CSS. Titanium followed the strategy set by PhoneGap before version 1.0 and hence the app code consisted of the regular elements including HTML, CSS and JavaScript. But after version 1.5 and beyond, the native device services are now connected to a unique and specific JavaScript API. After version 1.0, one cannot find HTML and CSS in the codeset. The code is now purely in JavaScript which functions to run Titanium. It can even access the special platform features including the camera options but the developer is given the choice to render native UI elements like buttons and maps along with tables.

The native application has one primary advantage which is performance and efficiency. The UI is expected to do much better only if native OS elements are used compared to the performance delivered by the combined trinity of HTML, CSS and JavaScript in a browser instance. Additionally, the native look-and-feel can easily be maintained.

In Titanium, building and packaging does not happen within the IDE unlike PhoneGap but through Titanium Developer, the software. The tool can set up the new projects and even test them or package them. Any IDE of the developer’s choice can be used for writing the codes.

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